Join us on Thursday, April 30 at 2:00 PM EST for this essential webinar.
Show Me the Money: Maximizing Streaming Royalties
Spotify just paid out a record $11 billion to the music industry in 2025 — but how much of that is actually reaching independent artists, and how do you make sure you're claiming your full share?
In this free webinar, Canadian music industry veteran and publicist Eric Alper breaks down exactly how streaming royalties work in 2026 — clearly, practically, and without the spin.
You'll learn:
- What the major platforms actually pay per stream — and why the numbers shift every month
- How the pro-rata pool model works, and what it means for your earnings
- The two separate royalty systems that every artist should be collecting from (and why so many aren't)
- What Spotify's 1,000-stream threshold really means for emerging artists
- How AI-generated content and streaming fraud are reshaping the landscape — and how platforms are fighting back
- Why independent artists now account for half of all Spotify royalties — and how to position yourself to benefit
Whether you're just releasing your first tracks or managing a growing catalogue, this is the conversation that could change how you think about your music career.
FEATURED SPEAKER
Eric Alper
For the past 25+ years, Eric Alper has been at the forefront of the Canadian entertainment industry – making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to for music in Canada. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million followers, friends and connections across his social media platforms, it’s clear to understand why he has been named a “must follow” by Billboard, Paste and National Post among others.
He has been a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 155 JUNO Award nominated-albums (and 14 in 2023), including 43 JUNO Award, 58 Canadian Folk Music Award, and 126 Maple Blues Award-winning albums, and is also truly honoured to work with some of the biggest and most important artists of our time.
More information on Eric can be found at his website www.thatericalper.com
HOST
Jim Norris
President - Entertainment Marketer, Publisher - Entertainment Spotlight
Jim Norris was born in Sudbury, Ontario, Canada.
Born to musical parents, he became heavily involved in music during high school, playing trumpet and then drums. He studied music at University of Toronto and then played professionally for 7 years, recording and touring with bands Taxi, Tote Family and Seadog.
In 1979, he launched Canadian Musician magazine in Toronto. Later that year, the newly formed company, Norris-Whitney Communications, launched Canadian Music Trade magazine. NWC published the printed programs for the Juno Awards, the Toronto Arts Awards, The Canadian Stage Band Festival, The CASBY Awards, the Canadian Country Music Awards and the Toronto Music Awards. In 1983, NWC published the 1stedition of Music Directory Canada. In the 1980s, NWC launched a distribution service, Music Books Plus, specializing in books, videos, software on music, pro audio and lighting.
In 1990 Norris-Whitney launched Professional Sound magazine and in 1997 launched Professional Lighting and Production magazine.
NWC ceased opeartions in October 2023
In 2023, with partner Maureen Jack, he launched Entertainment Marketer and Entertainment Spotlight
He has conducted seminars and webinars on Advertising, the Internet, the Music Business, Self Promotion and database marketing online and at trade shows in Canada and the U.S.
Linkedin: www.linkedin.com/in/jimnorris2020/
